Primal – Sand

Exceptional value, without compromise.
We offer one of the most competitively priced fabric collections in South Africa. By operating through an efficient, streamlined model, we eliminate traditional retail markups and pass those savings directly on to you — without compromising on quality.

An extensive curated selection.
With access to nearly 14,000 fabrics from trusted local and international suppliers, we offer one of the largest online fabric selections in South Africa — spanning upholstery, curtaining, indoor and outdoor ranges.

Transparent pricing.
Clarity builds confidence. Unlike traditional industry models where fabric markups are often hidden within project pricing, we provide straightforward, transparent pricing so you can make informed decisions with ease.

Service that goes beyond the sale.
From first enquiry to final delivery — and beyond — we provide responsive, informed support. We take pride in clear communication and attentive after-sales service.

Yes. All fabrics supplied by Fabric Superstore are 100% genuine and sourced from reputable, established mills and distributors.
We do not sell seconds or damaged stock. Each order is carefully prepared to ensure it reaches you in pristine condition.

Our business model is intentionally lean and efficient. Without the overhead costs associated with a traditional brick-and-mortar retail store,
we are able to offer premium fabrics at highly competitive prices. The savings are passed directly to our clients — without sacrificing quality,
service, or reliability.

Major centres: 1–3 working days
Imported fabrics (including all Warwick Fabrics and selected Home Fabrics ranges): 10–15 working days
Delivery timelines may vary slightly depending on supplier availability and destination.

Fabric is sold by the running meter, which refers to one meter in length, while the width remains fixed according to the manufacturer.

For example:
• A fabric that is 140 cm wide — 1 running meter equals 1 meter long × 140 cm wide
• A fabric that is 280 cm wide — 1 running meter equals 1 meter long × 280 cm wide

Fabric is measured by length, not by square meter.

Railroaded fabric is woven so that the pattern runs horizontally across the roll, rather than vertically.

This is particularly advantageous for:
• Upholstery projects such as sofas and headboards
• Wide seating areas where seams are undesirable
• Certain curtain applications where seamless width is required

Railroading allows for cleaner lines and more seamless installations.

Double-width (or wide-width) fabric typically measures 280 cm or wider.

It is ideal for:
• Floor-to-ceiling curtains without joins
• Larger upholstery applications
• Seamless installations requiring broader drops

Many wide-width fabrics are also railroaded, offering even greater design flexibility.

In addition to supplying fabric, we offer:
• Made-to-measure indoor and outdoor box cushions
• Scatter cushions (piped, Oxford border or plain finishes)
• Curtain make-up and lining
• Custom table linen
• Upholstery services including re-upholstery and slipcovers

If you’re unsure which fabric or finish is best suited to your project, we are happy to guide you.

Fabric Superstore operates primarily as a virtual showroom, offering you the convenience of browsing from anywhere.

Fabric sample books are available for viewing by appointment in Lakeside, Cape Town.
Please contact us to arrange a visit.

We encourage payment via EFT for convenience and efficiency.

Our Banking Details
Account Name: Fabricsuperstore
FNB Tokai branch code: 250 655
Account number: 62598379024
Swift /Bic code: FIRNZAJJ

Please use your order number as the payment reference.

Email: [email protected]
WhatsApp: +27 76 474 8659